Total Quality Management

What is TQM?

Total Quality Management (TQM) is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback.

First seeds of total quality management
Development of Statistical Analysis & Control of quality by Walter Shewhart
W. Edwards taught methods of statistical analysis & control of quality to Japanese engineers
Armed Feigenbaun's book Total Quality Control was published
Kaoru Ishikawa's synthesis of total Quality contributed to Japan's ascendancy as a quality leader
Systemic approach to managing organizational quality. Quality standards such as ISO9000 Series that comprises TQM


  • Produce quality work the first time
  • Focus on the customer
  • Have a strategic approach to improvement
  • Improve continuously
  • Encourage mutual respect and teamwork

How do we implement TQM in our products and services ?

The process of our quality system involves in different series of steps. The first step is that we have a committed board of directors whom believe in this quality system. Second step is that we purchase all of our raw materials from FSC certified companies, on the other hand we make sure that they have used no chemicals or unsafe materials is used. Thirdly we strictly check the converting process in our facilities. Lastly, we have customer feedback system where you can complain of any defeat in our products. These feedbacks will guide us to produce higher quality products over time and prevent any type of flaws in our products.

1) Management Commitment to Quality

Our board and employees are absolutely engaged in the process of this quality system and they work hard to make it happen. We have realized that quality is the main reason for our success. We believe that customer satisfaction is our key to success and growth. Our employees are trained to be respect the customers with any complains and suggestions from them. They will send their messages to top management to fix it and our employee will take necessary actions to make sure the customer is satisfied.

2) Purchase of raw materials

Aside from producing high quality raw material we are trying to achieve two different goals. We carefully choose our suppliers based on our expected parameter. First of all, its company’s policy to purchase from sustainable companies where they care about our environment. We will only choose the material which helps to a better place for future generations. Secondly, we carefully study the each and individual chemicals used in our plastics, Printing colors, tissue, paper core so that we make sure that non of the materials is affecting the other one.

Environmental friendly raw material

We purchase our raw materials from FSC certified suppliers. The term FSC stands for Forest Stewardship council this organization does a lot of activities for green forestry. FSC Certification ensures that products come from responsibly managed forests that are evaluated to meet FSC’s strict environmental and social standards. Fibre from certified forests is then tracked all the way to the consumer through the FSC Chain of Custody system. FSC-certified wood, paper and other forest products are then sold with the FSC label by certified companies in the marketplace. FSC enables businesses and consumers to make informed choices about the forest products they buy, and create positive change to keep our forests healthy for generations to come

The process of TQM starts off by sustainable forestry, for every tree that is brought down some other trees are planted in its place plus they will take care of the trees making sure that they will grow big , on the other hand more trees are planted. This will result in more number of trees in the forest after many years.
Secondly, many companies buy the wood chips from a separate entity or they’ll trade the wood to produce the chips. Wood chips must have an origin from a fully managed forest where our green environment is considered for future generations.
Pulp mills either have all of the other steps by themselves or they purchase all of their needs from other places. If they are producing FSC certified pulp , their raw material and their process of producing must meet the criteria.
Tissue mills are exactly like pulp mills, they either produce their own pulp or they purchase it from other places. Either way the process as well as the raw material must be FSC certified so that a FSC certified Paper parent roll is produced.
Paper converting factories must have FSC certificate so that the consumer knows that they are purchasing the type of product which is sustainable. This way they can contribute to the well being of our planet many years form now. Just like all of the other steps before FSC certified toilet paper or facial tissue paper is originated from a fully sustainable raw all originates back to the fact that we are saving our forests all around the world.

Biodegradable Plastics

Biodegradable plastics are new types of plastics that have been developed to keep our environment clean for future generations. For normal plastics it takes one or two century to be decompose in the natural environment. The compound of the newly developed plastic that is used in most of our packaging delivers fast decompose in the environment. We highly believe that that will result in an ethical decision which will save our planet for future generations.

Analysis of pulp & Paper purchased

The manufacturing facilities are fully equipped with advanced machinery for analysis in our laboratories. We carefully study if there are any chemicals used in the paper produced , our lab technicians have found that a lot of the supplier in Iran and outside of Iran have used certain chemicals that harms our skin. Many of these chemical might result in serious skin diseases and some other cause skin cancer due to long time use. However , the company is proud to announce that all the materials that are used to produced our products are clean of any chemicals that may be a threat to our overall health. You can find the analysis of our paper in the following document (Paper Analysis 2016)

  • Every roll that we use during the converting process of our factory is checked, that means all of our raw material is checked carefully.
  • Once the products are produced the are scanned by a metal scanner , any rolls that have anything except paper inside them , the following roll will be rejected from selling to customers.
  • Our workers use certain rules in order to avoided transformation of germs and bacteria to paper products produced.

3) Production Process

As mentioned before production process strictly gets checked in the following criteria below:

  • Raw material
  • Workers Hygiene during work
  • Service of the machine at the end of the month
  • Final products weight and other physical factors are checked.
  • Final products are checked by scanning

4) Customer Service and Guarantee

We strictly try sell high quality house-hold tissue. In all stages we check the paper produced. From the raw materials purchased to producing the finished products. We always take suggestions or complains of probable issues. On our packages there are two symbols.

In case of quality issues, we are fully responsible, although we carefully check everything, there is still an small chance of defeat in our products. If that’s the case, we have a customer information service responsible for taking care of these issues and solving them for the customer at first. Once the customer is satisfied we will start a study of the quality problem, making sure that it will never happen again.

Total Quality Management (TQM) : this demonstrates that the products produced is quality controlled based on the standards of TQM of our company.

Customer Information Service : you can contact us through phone number, Email on the label. you can visit our website and claim a new package through guaranty page of our website. You can fill in the form and we will take care of them.